Shane Smyth

Once your B2B storefront is up and running, the journey doesn’t end there. Today’s B2B buyers have high expectations, influenced by their B2C shopping experiences.

Setting up a B2B storefront is a complex endeavor, and the stakes are high. In B2B commerce, your storefront isn’t just a website—it’s an extension of your brand and a critical point of interaction with customers.

In the world of B2B commerce, setting up a digital storefront is more than just putting products online. Businesses today face high expectations from buyers who are accustomed to the seamless, personalized experiences of B2C platforms.