Shane Smyth

Commerce by Contract reflects what collaboration in the Salesforce ecosystem should look like. By pairing real customer scenarios with Salesforce’s product vision, partners helped shape a model where contract context becomes native to the commerce experience. The result is more intelligent, aligned, and flexible B2B buying — built through true co-design.

Once your B2B storefront is up and running, the journey doesn’t end there. Today’s B2B buyers have high expectations, influenced by their B2C shopping experiences.

Setting up a B2B storefront is a complex endeavor, and the stakes are high. In B2B commerce, your storefront isn’t just a website—it’s an extension of your brand and a critical point of interaction with customers.