Salesforce Mojo, the YouTube channel created by Saltbox Mgmt’s CTO Shane Smyth, is a hub for best practices, implementation guidance, and expert recommendations across the Salesforce product set. With 4.2k followers and over 234,000 views since its launch in 2019, Salesforce Mojo has become a valuable resource for Salesforce professionals and enthusiasts alike.

As Shane Smyth shared in his Meet the Team video, “I love creating content... Now that I’m considered an expert in my space with years of experience on the platform, I want to give back and help the next generation learn Commerce Cloud or Marketing Cloud or whatever it may be.” This passion for sharing knowledge is evident in the channel's range of videos, from comprehensive guides on B2B Commerce to in-depth looks at Salesforce APIs.

Let’s take a closer look at the top three most viewed and least viewed videos on Salesforce Mojo, and discover the hidden gems that might just hold the insights you need to elevate your Salesforce skills.

Top 3 Most Viewed Videos

Getting Started with Salesforce B2B Commerce

• Views: 28k
• Link: Watch here
• Overview: This video kicks off a series on Salesforce B2B Commerce Cloud, offering an in-depth guide to setting up an instance and getting it ready for use. It’s no surprise this video leads in views—B2B Commerce is a hot topic, and getting started can be challenging without proper guidance.

B2B Commerce Workspaces Explained

• Views: 11k
• Link: Watch here
• Overview: This video walks viewers through the Commerce Workspaces, focusing on categories/products setup, account/contact configuration, and logging into the storefront. It’s essential viewing for anyone looking to master B2B Commerce.

How to Set Up Product Visibility in B2B Commerce

• Views: 9.4k
• Link: Watch here
• Overview: This video provides a comprehensive guide to creating a buyer strategy, covering products, buyer groups, entitlements, and more. It’s a must-watch for those involved in tailoring the customer experience in B2B environments.

Top 3 Hidden Gems

Salesforce Commerce Cloud Storefront APIs (Newest)

• Views: 334
• Link: Watch here
• Overview: Although it's one of the newest videos, this one dives into the powerful Storefront APIs for customizing Salesforce Commerce Cloud storefronts. As more developers discover this video, it’s set to become a go-to resource for those looking to push the boundaries of what their storefront can do.

Order Confirmation Email with Marketing Cloud Pt2

• Views: 662
• Link: Watch here
• Overview: This video is the second part of a series on integrating Marketing Cloud with Commerce Cloud to send order confirmation emails. While it has fewer views, it’s a crucial follow-up for those who watched Part 1 and want to see the full implementation.

Custom Property Editors for LWC

• Views: 1,100
• Link: Watch here
• Overview: This video explores how to create even more flexible Lightning Web Components (LWC) using custom property editors, new lightning properties, and custom types. It’s a must-watch for developers looking to enhance their LWC capabilities and make the most out of Salesforce's customization options.

Why Hidden Gems Matter

The hidden gems on Salesforce Mojo are packed with specialized knowledge that might not appeal to the masses, but they offer deep dives into topics that can set you apart as a Salesforce professional. Whether it’s understanding the intricacies of Storefront APIs or mastering the integration between Marketing Cloud and Commerce Cloud, these videos are rich with insights that can help you tackle complex challenges and gain an edge in your work.

As Shane Smyth reflected on his journey, “Back when I was first starting to get into Salesforce, one of the things that was very difficult was finding information... A few individuals in the ecosystem had created great blogs and examples, and I don’t think I could have gotten through a lot of projects without those.” This spirit of sharing knowledge is what makes the Salesforce ecosystem so unique, where experts freely offer their experience to help others learn and grow.

Shane’s advice rings true: “There’s nothing stopping you from learning and doing what you want.” The hidden gems on Salesforce Mojo embody this philosophy, offering developers the opportunity to access niche content that can accelerate their learning and improve their work. These videos are more than just tutorials; they are tools that can help you stay ahead of the curve, enabling you to do better work, faster.

So, while it’s easy to gravitate towards the most viewed content, don’t overlook these lesser-known videos—they might just contain the knowledge you need to take your skills to the next level. Dive in, explore, and unlock the full potential of Salesforce with Salesforce Mojo.

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