Manufacturers are rethinking their sales channels in the face of rising costs and market volatility. In this blog, David Blue explores how digital commerce is shifting from a convenience to a strategic hedge. Learn why platforms like Salesforce Commerce Cloud and OMS are giving manufacturers the control and agility they need, and how Daikin Applied put this strategy into action with Saltbox Mgmt.

Told for years their business was “too complex for digital,” MGK proved otherwise—launching a self-service B2B portal integrated with Salesforce and OMS. With Saltbox Mgmt’s guidance, they transformed manual processes into a scalable, customer-first experience.

While Agentic Commerce stole the spotlight at Salesforce Connections, most B2B brands are still laying the groundwork. This post explores why Unified Commerce remains the top priority for B2B—turning offline behaviors into digital ones—and how Saltbox Mgmt is helping customers modernize with practical, scalable solutions.

The Salesforce Summer ’25 release is packed with updates that blend long-awaited fixes with new opportunities for smarter automation, better compliance, and smoother buyer experiences. The Saltbox Mgmt team breaks down the features we’re most excited about—and why they matter for scaling real-world commerce and operations.

Salesforce’s acquisition of Informatica expands its data and AI ambitions—but not without tradeoffs. Jay Hillery unpacks the strategic upside and the risks of folding a platform-agnostic leader into the Salesforce ecosystem.

D2C brands thrive on constant customer interaction and brand marketing to drive acquisition. They’ve funneled substantial resources into perfecting the digital commerce experience. Although many early challenges have been resolved, several distinct obstacles remain.

In our new video series, get to know the Saltbox Leadership Team. In this video, learn about Kyle Dryer, VP of Delivery Operations, and his perspective on Salesforce Commerce Cloud. (Hint: It's powerful but complex.)

Delivering a seamless B2B digital experience is complex, requiring skilled teams and honest conversations to address challenges and create a frictionless journey.

The digital transformation lid has been taken off and it’s never getting put back on again. We’re on a mission to make every B2B and D2C buying experience as seamless as possible.

Managing orders across channels feels like piecing together a puzzle with missing parts. Disjointed systems and manual processes create delays. Saltbox’s Spark solves this by centralizing order data, automating ingestion, and enabling real-time visibility.

A common pain point we hear from customers is maintaining clear communication and efficient processes around orders—especially before fulfillment begins. Customers expect transparency, and they want to be able to initiate returns, adjust orders, and receive updates throughout the process.

Delivering seamless order tracking across channels is harder than it looks. Here’s why multi-channel order management is getting more complex—and how to fix it.

Once your B2B storefront is up and running, the journey doesn’t end there. Today’s B2B buyers have high expectations, influenced by their B2C shopping experiences.

Setting up a B2B storefront is a complex endeavor, and the stakes are high. In B2B commerce, your storefront isn’t just a website—it’s an extension of your brand and a critical point of interaction with customers.

In the world of B2B commerce, setting up a digital storefront is more than just putting products online. Businesses today face high expectations from buyers who are accustomed to the seamless, personalized experiences of B2C platforms.

Salesforce B2B Commerce is a powerful digital commerce platform designed to bring the seamless B2C-like buying experience to complex B2B...

Saltbox Mgmt taps enterprise SaaS veteran Brian Wagner as CRO to ignite its next phase of growth—fueling innovation, deepening Salesforce ties, and driving unified commerce forward.

There’s a point in every implementation where someone asks, “How do we make this feel like a real brand experience?” It’s usually after...

If your dashboards are messy and your data is unreliable, tech isn’t the problem. It’s your mindset. This blog breaks down what it really means to care about data.

Even the best systems can’t save you from messy data. If your foundation is shaky, AI, automation, and analytics will only magnify the cracks. Here's how to fix it.