Kyle Dreyer

B2B commerce has always been complex, but the real challenge has been fragmented systems. With ARM and Agentforce Commerce now sharing the same pricing, configuration, and contracting logic, companies can finally run every buying experience on one commercial engine. The result is simpler architecture, consistent experiences, and solutions that scale without workarounds.

D2C brands thrive on constant customer interaction and brand marketing to drive acquisition. They’ve funneled substantial resources into perfecting the digital commerce experience. Although many early challenges have been resolved, several distinct obstacles remain.

In our new video series, get to know the Saltbox Leadership Team. In this video, learn about Kyle Dryer, VP of Delivery Operations, and his perspective on Salesforce Commerce Cloud. (Hint: It's powerful but complex.)