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The Team Behind the Transformation

Purpose-built for Salesforce expertise and collaboration, the Saltbox Mgmt team combines platform mastery with a practical, partner-first mindset. We're here to build smarter solutions — and better experiences — with you.
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David Blue

Founder & CEO

With over a decade of Salesforce leadership, David brings strategic depth from roles at 7Summits (an IBM Company) and Magnet360. His background in sales and alliances shapes Saltbox Mgmt’s customer-first vision.

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Kyle Dreyer

SVP, Delivery Operations

A Salesforce Certified Technical Architect, Kyle has deep expertise in B2B/B2C Commerce and Order Management. He’s led GTM strategy at both Acumen Solutions and Salesforce.

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Tony LaRusso

VP, Managed Services

Tony has built and scaled Managed Services practices to $30M+ in revenue. He leads Saltbox Mgmt’s post-launch innovation programs with decades of agency and Salesforce expertise.

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Kaj Petersen

Manager, Technology

Kaj is a systems analyst and development lead known for building complex business applications, mentoring teams, and bringing curiosity to every tech challenge.

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Ashley Wright

Tech Team Lead

A Salesforce expert with a strong foundation in development and architecture, Ashley excels at solving complex technical problems and building scalable solutions across Commerce and CRM platforms.

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Shane Smyth

CTO

Shane holds 30 Salesforce certifications and leads Saltbox Mgmt’s technical strategy. He also serves on the Salesforce Partner Advisory Board and is the voice behind Salesforce Mojo on YouTube.

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Courtney Algeo

VP, Marketing

Courtney brings 10+ years of experience in the Salesforce ecosystem, blending creative strategy with editorial rigor from her roots in arts nonprofits and marketing roles at Copado, Silverline, and Magnet360.

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John Wallace

Alliances Leader

John is a seasoned alliances executive with experience at Accenture, CloudCraze, and Salesforce. He specializes in partner alignment and field sales strategy.

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Abby Winebrenner

PMO Lead

A PMP-certified leader with 10 years of PM experience (including at Silverline and Coastal Cloud), Abby ensures client success through structure, visibility, and clear execution.

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Chris Vaughan

Engagement Director & Solution Architect

A 12x Salesforce Certified technologist and former Salesforce architect, Chris brings a blend of technical expertise and business insight to help organizations build scalable, impactful Salesforce solutions.​​​

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Brian Wagner

CRO

Brian leads revenue strategy and go-to-market at Saltbox Mgmt, drawing on years of experience in sales leadership and strategic partnerships. He helps connect customer needs to Salesforce solutions—and ensures Saltbox Mgmt continues to grow with purpose.

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Rachel Hubel

Engagement Director

Rachel is a 21x certified Salesforce B2B Architect focused on digital transformation, ensuring technology serves business users, and inclusive leadership through speaking, mentoring, and community involvement.

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Jer Lor

Manager, QA Services

Jer brings broad industry experience and deep skills in testing, quality assurance, and workflow optimization—driving delivery excellence across projects.

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Jay Hillery

Data Scientist

Jay specializes in Salesforce Data Cloud and CRM Analytics, delivering machine learning and insights at scale for clients ranging from local firms to global enterprises.

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Adam Norder

Engagement Director

With over a decade of experience across key industries, Adam is a 21x Certified professional and Triple Star Ranger known for leading large-scale enterprise implementations and simplifying complex business needs.

 

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Want to work with us?

We’re always looking for smart, curious, and collaborative people

who want to make Salesforce work better for real businesses.

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