What We Mean When We Talk About COMMERCE in B2B

When we talk about COMMERCE at Saltbox, we are not referring to a storefront or a checkout flow or even a single system. We are talking about the entire commercial journey that powers how B2B companies buy, sell, deliver, and grow.

For us, Commerce with a capital C represents the economic engine of a business. It aligns directly with our north star, which is to unify the experiences that drive revenue and efficiencies for our customer’s buyers, sellers, and partners. This requires us to think beyond the idea that commerce is just an online strorefront. In B2B, the commercial journey includes product discovery, configuration, quoting, pricing, contracting, ordering, fulfillment, service, and renewal. It also includes every handoff and every internal step that moves a buyer closer to what they need.

If any part of that journey breaks, the customer feels it and the business feels it as well.

The Cost of Disconnected Journeys

There is a familiar challenge in B2B operations. Many teams spend a significant amount of time moving between systems to complete basic commercial tasks. This is often referred to as swivel chair time, and it slows down sellers while creating inconsistent experiences for buyers.

Studies show that over 70% of B2B buyers will shift suppliers if the purchasing experience is deemed too difficult. Friction in the commercial journey does not only create internal inefficiency. It creates competitive risk.

Why ARM and Agentforce Commerce Matter Together

This is why the growing interoperability between Agentic Revenue Management, known as ARM, and Agentforce Commerce is important. Salesforce is closing one of the most persistent gaps in the commercial lifecycle. The systems that support buying and the systems that support quoting are beginning to operate from shared logic, data, and process.

When configuration, pricing, quoting, contracting, and ecommerce rely on the same foundation, several things happen. Data no longer needs to be re-entered. Pricing rules behave the same across channels. Contracts influence buying behavior consistently. Sellers gain clarity and control. Buyers gain predictability. Operations gain scale and reliability.

A connected commercial journey becomes possible.

Big C Commerce Is a Mindset

Saltbox Mgmt is built on the belief that Commerce is the entire commercial experience, not one isolated system. Our role is to help companies design and operate journeys that are simple, intuitive, and aligned with how customers want to buy.

ARM and Agentforce Commerce interoperability is an opportunity to advance that vision. It brings the commercial lifecycle closer to the seamless experience buyers expect and reinforces the idea that Commerce is not a product. It is the business itself.

Our work is to help that business run with clarity and connection from the first moment of discovery through the final moment of fulfillment.