2025 Year in Review

The work behind the growth

We don’t usually do year-end posts. This is the one time we’ll make an exception 😉

Yes, we grew in 2025. But the growth isn’t the point. The work is.

This year we were pulled into some of the most complex customer situations we’ve seen across the Salesforce ecosystem. Programs that needed to be stabilized. Architectures that needed to be rethought. Relationships where trust had been strained.

We stepped in early, stayed close to the work, and focused on outcomes teams could actually stand behind. That’s now showing up in the way customers are talking about us — not just informally, but through the customer advocacy program we launched this year. Customers are sharing their experiences, telling their stories, and recommending our work based on what we helped them deliver.

That matters more than anything we could say ourselves.

What showed up in 2025

The economic environment forced companies to be more careful with their technology investments. What customers needed wasn’t more tools — it was clarity, realism, and a partner who could help them make decisions that would hold up.

That’s where we spent our time.

We supported the Salesforce products our customers rely on to run their businesses. We helped stabilize systems, simplify architectures, and move teams forward without creating more mess down the road. No one can predict what’s coming next, but we can help teams build systems they won’t regret six months from now.

That meant everything from launching first self-serve storefronts to untangling complex Revenue Cloud Advanced (now Agentforce Revenue Management) and Commerce implementations. The approach stayed the same: meet teams where they are and help them move forward without overcomplicating things.

Unified B2B commerce (the real kind)

Unified commerce wasn’t a trend for us this year. It was real, foundational work.

Some examples:

• We launched three new accelerators — Commerce by Contract, Commerce Insights, and Advanced — to help B2B teams connect pricing, buying, and fulfillment

• We shared what we’re building next to better unify pricing, quoting, commerce, and partner experiences

• We helped manufacturers and distributors move off manual, phone-based ordering and into scalable digital experiences

None of this happens overnight. Progress comes from reducing friction and earning trust, one step at a time.

Recognition that actually means something

This year, our work was recognized across the Salesforce ecosystem.

Saltbox earned Salesforce Navigator Expert status across six categories, along with Manufacturing industry expertise, based on verified customer outcomes.

At Dreamforce, our CTO Shane Smyth received a Salesforce Golden Hoodie for his leadership, education, and contributions to the community.

Strengthening the team

We added leadership where it matters.

Brian Wagner joined Saltbox Mgmt as Chief Revenue Officer, bringing deep experience in the Salesforce Commerce ecosystem and helping us stay tightly aligned with Salesforce and our customers.

We also added Rachel Hubel, Adam Norder, and Chris Vaughan as Engagement Directors. They bring the kind of steady leadership that keeps complex work moving in the right direction.

A brand update that reflects how we actually work

We launched a new website this year. Not to look different — but to be clearer.

Clearer about what we do, how we work, and what customers can expect when they partner with us.

Being in the room still matters

We showed up in person in 2025. More than 20 events — customer QBRs, fundraisers, Dreamforce, Connections, and multiple Agentforce World Tours. Time together still matters when you’re doing hard work with people you trust.

Looking ahead

What mattered in 2025 wasn’t the growth. It was the work behind it.

Clearer systems. Better decisions. Teams who felt supported when things were complex.

That’s what we’re carrying into 2026. Same focus. Same approach. Keep doing the work, and do it in a way people can trust.